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BLOOM THEORY was born from a dream. A fantasy Vania and Christine, founders of Simply Bloom Photography, LLC, envisioned in late 2011 to one day revolutionize the world of camera accessories. It wasn’t long before the European gals began working hard to make their dream come true. After months of product and market research, engineering, delegating, sketching, testing and designing, their dream had become tangible. With an acute sense of aesthetic, the girls strive to create designs that are unconventional, dramatic, yet still practical and efficient.

“ We want photographers around the world to love their necks in bloom!” -V&C